Wednesday, October 5, 2022 was a big day for communications in the City of Sanford. On the same day the City’s website redesign debuted, the School Department uploaded its brand new online newsletter, Sanford Spotlight. The Spotlight features easy-to-read white text on a background of Spartan red, and many photos. You can find it linked here: https://www.sanford.org/o/sanford-school-department/page/sanford-spotlight-newsletter.
Like the City’s website, the Spotlight is a product of the investment in a new position of Communications Coordinator. Sam Bonsey was hired by the School Department over the summer to engage with parents and the community at large through various media. “While the primary goal of the newsletter is to spotlight the good that is happening in the district, my goal is to provide honest and open communication with students and their families. We want to keep them ‘In the know’ of what’s happening in the community as best as we can,” he said.
In putting the newsletter together, Mr. Bonsey coordinated with all of the schools in the district to find the good and positive things that are going on in their respective classrooms. Sanford Middle School and the three elementary schools each have their own newsletter, so part of the process involved choosing which photos and news items to highlight for the district as a whole.
In the 7-page premiere issue, highlights include Sanford High School’s Homecoming pep rally, Carl J. Lamb School’s PTA Playground Party, and Sanford Community Adult Education’s recent open house. The Announcements page includes information on how to download the Spartan App. In Other News, read about the Margaret Chase Smith School’s bowling club and the upcoming SHS Theater productions. The Important Dates section provides a quick reminder of school holidays, term endings and more.
Future issues will add new features including teacher/staff spotlights, alumni in the news, and even some student stories as well.
Mr. Bonsey’s next project is developing a communications strategy for the School District. He will make a presentation to the School Committee at an upcoming meeting.